Blackbuck

By Greeshma Rawat An inside view on how BlackBuck conducts user research and testing to build better products User Research and its importanceUser research is essential to building a better product because it provides insights into the needs, preferences, and behaviours of the people

What it takes to design a user-friendly theft protection feature for trucks! By Rishabhkumar Uday IntroductionIn the last part of this blog series, we discussed the importance of robust telematics solutions, described how our theft protection (relay) functions in a vehicle and how it's

By Rishabhkumar Uday According to Niti Ayog's report 40 lakh + trucks move around 70% of the domestic freight in India making trucking the main facilitator of the movement of goods and products in the country. Even though it plays a crucial role in the

By Deepak Warrier With approximately 75% of the goods being transported using trucks  and with over 7 million trucks on road, the logistics economy in India is dominated by road freight. The small fleet operators who own less than 5 trucks are the backbone,

By Greeshma Rawat & Devrat Singh Recap Part 1 of this blog talked about the growing need for localization of our product. We found out what our users needed and validated it through usability testing and user research. The end goal was for our

By Greeshma Rawat & Devrat Singh IntroductionIndia is predominantly a vernacular country. Out of its 1.4 billion population, only 140 million people (~10%) speak English and less than 0.1% of the total population speak English as their first language in India. Language